Services

Each service at Cura Theory is designed with precision and care. We follow a method rooted in technique, quality, and lasting results—never rushing, never compromising.

Gratuity is not included in price. There are no refunds — please view our policy for more information.

BOOK APPOINTMENT

Manicure Services

Gel Manicure

One color gel polish application

$60
60 min

Gel Design

Gel nail art on natural nails (see design menu for detailed pricing)

From $70
Varies

Gel-X Extensions Set

Soft gel extension tips in one color

$105 (XS-S) / $115 (M) / $125 (L+)
Varies

Gel-X Design

Gel nail art on Gel-X extensions (see design menu for detailed pricing)

From $115
Varies

Hard Gel Extensions

UV gel sculpted extensions in one color

$130 (S) / $150 (M) / $170+ (L+)
2-3 hrs

Hard Gel Extensions Design

Gel nail art on hard gel extensions (see design menu for detailed pricing)

From $140
2-3 hrs

Hard Gel Overlay/Extensions Fill

Can be filled multiple times. 3+ week fill charged as new set. Fill from other salons = new set price

$100+ (Varies on Length)
Varies

Hard Gel Overlay

UV gel on natural nails

$120+ (Varies on Length)
Varies

* If you need a removal of any sorts, you MUST book for it alongside your full set. If you do not reserve for the time needed for a removal, your design will be downgraded and you will still be charged for the original service price. *Due to the nature of Gel-X Extensions, we do not cut or reshape the tips. Doing so will be subject to a reshaping fee.

Pedicure Services

We only offer pedicure services at our Williamsburg location!

The Dash

Nail shaping, buffing, basic cuticle, hot towel, and regular polish

$50
50 min

The Pamper Day

Nail shaping, buffing, basic cuticle, sea salt soak, sea salt scrub, foot file, quick massage, hot towel and regular polish

$70
70 min

The Spoil Me

Nail shaping, buffing, basic cuticle, sea salt soak, sugar scrub, mud mask, cooling gel mask, deep moisture wrap, foot file, 10 minute massage, hot towel and regular polish

$85
85 min

Gel Polish Add-On

Add gel polish to any pedicure service

+$30
+15 min

Extra 10-min Massage

Extended massage time

+$20
+10 min

Callus Removal

Professional callus treatment

+$20
+15 min

Removal Services

Gel Removal (Mani / Pedi)

Safe gel polish removal

$15 (Removal Only) / $15-30 (With Other Work)
15-30 min

Gel-X & Other Soak Off

No dip or acrylic

$30 (Removal Only) / $30-40 (With Other Work)
30-40 min

*Complimentary removal with gel service if previous set was done by us and another set is done the same day (we must have client record). We do not do removal only for other salons. Any downgrades (ie: extensions/hard gel to natural nails) will be a 50% removal charge.

Design & Add-Ons

French

Classic or modern french tips

From $25
Varies

Ombre/Blush (Glitter)

Gradient effect with glitter

From $20
Varies

Ombre/Blush (Solid or Syrup)

Gradient effect with solid colors

From $35
Varies

Powder (Mirror/Chrome/Aura)

Metallic or chrome powder effects

$2+ per nail
Varies

Glitter (Full)

Full nail glitter coverage

$1-3+ per nail
Varies

Marble

Marble effect design

$2+ per nail
Varies

Pearls/Rhinestones

Individual embellishments

$0.25-$1+ per piece
Varies

Shaped Rhinestones

Specialty shaped crystals

$3+ per piece
Varies

3D Gems (Bow, Butterfly, Bear, etc.)

Three-dimensional decorative elements

$5-15+ per piece
Varies

3D Gems (Character)

Custom character designs

$7-20+ per piece
Varies

Custom Picture Printing

Print custom pictures of your favorite idols!

$8-10+ per nail
Varies

Full Stone

Complete nail coverage with stones

$20+ per nail
Varies

Hand Drawings

Custom hand-painted designs

$5+ per design
Varies

Custom 3D Clay Design

Sculpted clay art elements

$15+ per design
Varies

3D Gel

Raised gel designs

$2+ per design
Varies

Stickers

Decorative nail stickers

$0.50+ per piece
Varies

Freestyle

Minimum budget. Please email us with a theme so we can brainstorm prior to the appointment

$120+ (Natural Nails) / $180+ (Extensions)
Varies

Strengthener/Keratin

Nail strengthening treatment

$5
5 min

Exclusive Experiences

For clients seeking a more private, personalized approach to nail care and wellness.

Group Appointments

Celebrate special occasions with friends, family, or colleagues. Book a group session for bridal parties, birthdays, or just a fun day out. Enjoy quality time together while getting pampered with your favorite nail services.

1-4 hoursInquire for Pricing

Invite-Only Collaboration Events

Exclusive events for our valued clients featuring collaborations with artists, brands, and creators. Be the first to experience new designs, limited-edition collections, and special offerings in an intimate setting.

By Invitation

All services are by appointment only. We recommend booking 2-3 weeks in advance to secure your preferred time.

SCHEDULE APPOINTMENT